The 10-minute grocery app is evolving into something much bigger. Most people still think of quick commerce primarily as a logistics innovation: groceries delivered in minutes through dense networks of dark stores. But behind the scenes, another shift is happening. Quick commerce platforms are increasingly becoming retail media businesses , and many brands have not fully processed what that means yet. Advertising Is Growing Faster Than Most People Realize Over the past year,

For decades, the logic of premium retail in Mumbai was straightforward. If a brand was launching something high-end, it started in South Bombay . Later, the focus expanded to Bandra and BKC , which became the next hubs for affluent consumers and premium retail. But the opening of Apple’s second Mumbai store at Sky City Mall in Borivali  suggests something important has changed. This is not just another retail expansion. It is a signal that Mumbai’s center of gravity for consu

Most consumers will never hear the name Inamo . They don’t sell groceries. They don’t operate a consumer-facing app. And they are not competing with platforms like Blinkit or Zepto for customer attention. Yet very recently, the company raised $8 million in funding . At first glance, that might seem surprising. But when you look closely at how the quick commerce ecosystem is evolving, it makes perfect sense. Inamo represents a new and rapidly growing layer of the industry — co