TL;DR — Quick Picks Organic ranking on Blinkit is driven by sales velocity, fill rate, availability, and listing quality, not ad spend Paid ads (sponsored listings) on Blinkit appear identical to organic results, most consumers cannot tell them apart Blinkit charges ~₹25,000 per SKU per state as a listing fee, returned as ad credits Ad CPC on Blinkit ranges from ₹2 to ₹15 per click depending on category competition and city Brands that build organic rank through velocity redu