The Art of Real-Time Marketing in Quick Commerce. What strategies can brands deploy to level up their Q-Com game?

Q-Com isn’t just fast delivery, it’s real-time relevance. It is vital to note that with platforms dominating Indian screens, mastering hyper-contextual marketing wins doesn’t work with Brands strategising alone, but teaming up with Platforms is what makes it possible.

Hence, let’s take a deeper dive into the world of Q-Com & talk about the 5 Power Moves for the Art of Real-Time Marketing that Platforms in collaboration with Brands can adopt to drive consumer engagement & execute the strategies.

1. Hyperlocal Hyper-Personalisation

Problem: Blanket discounts drown in metro noise.

Solution: Platforms should sign up Brands & their Hero SKUs in advance to Geo-target promotions using local triggers.

Example: Push "Monsoon Essentials Kits" (tea, snacks, umbrellas) in Mumbai/Bangalore 1 hour before heavy rain forecasts.

Tool Alert: Integrate weather APIs with your catalog.

2. Event-Driven Flash Campaigns

Problem: Static listings miss cultural moments.

Solution: Platforms can pre-plan "event stacks" & take a tactical call in collaboration with Brands about when to execute them. For example:-

Cricket matches → "Watch & Munch" combos (nachos + dips) live during powerplays.

Festivals → Pushing for last-minute "Forgotten Pooja Samagri" packs.

3. Dynamic Pricing & Inventory

Problem: Stockouts during demand spikes = lost revenue.

Solution: Platforms x Brands can use real-time data to: Boost high-margin items (e.g., ice cream during heatwaves). Discount perishables 3 hours before expiry (Swiggy Instamart allows this!).

The Result: Brands shall be able to track sales dashboards with the help of insights shared by firms like RevQ, which will further drive POs & increase CLV. (An anchor point not only for Brands but Platforms as well -- this symbiotic relationship will further deepen the Brand x Platform relationship)

4. Leverage Platform-Specific Ad Formats

India’s App Realities:

- Blinkit: Hero banners for "Top 10" visibility

- Zepto: "Shake It" gamified offers

- Instamart: “Visibility Package” during traffic periods (e.g., promotional events like “World Chocolate Day”).

Action: Allocate 15% of marketing spend to test these weekly.

5. Instant Gratification Loops

Problem: Low repeat purchases.

Solution: Q-Com Platforms in collaboration with Brands, can run strategic "Snap & Share" contests:

"Post your #MonsterMunch setup during India vs. England match → Get 50% off your next order in 60 mins!"

Virality + instant reward = higher CLV.

Why This Matters Now:

Q-Com will hit $5.5 Bn in India by 2025 (RedSeer). Platforms x Brands using DYNAMIC (not scheduled) marketing see a significant % higher AOV.

Your Move:

Real-time marketing needs agile content, tech integrations, and Brand-Platform fluency. If executing this feels overwhelming, we RevQ India have got your back.

DM "Q-COM" to get our 5-point audit checklist for your brand!