The Quiet Infrastructure Powering Quick Commerce
- Mar 18
- 3 min read
Most consumers will never hear the name Inamo.
They don’t sell groceries. They don’t operate a consumer-facing app. And they are not competing with platforms like Blinkit or Zepto for customer attention.
Yet very recently, the company raised $8 million in funding.
At first glance, that might seem surprising. But when you look closely at how the quick commerce ecosystem is evolving, it makes perfect sense. Inamo represents a new and rapidly growing layer of the industry — companies that power quick commerce behind the scenes.
The Businesses Behind the Apps
When people talk about quick commerce, the focus is usually on consumer platforms. Blinkit, Zepto and Swiggy Instamart dominate the conversation because they are the brands customers interact with every day.
But running quick commerce at scale requires far more than just an app and a network of dark stores. Behind these platforms sits a growing infrastructure layer that helps manage the operational complexity of ultra-fast delivery.
Inamo is one of the companies building this layer.
The company provides end-to-end quick commerce enablement, helping platforms and brands manage functions such as order fulfilment, target allocation, operations and last-mile delivery. Today, it operates 50+ dark stores across six metro cities and is expanding alongside the broader growth of quick commerce infrastructure.
Their recent Series A round led by Prime Venture Partners, with participation from Shastra VC, Antler and Gemba Capital, signals increasing investor confidence in this supporting ecosystem.
A Growing Layer of Quick Commerce Enablers
Inamo is not alone in building infrastructure for the quick commerce ecosystem. Several startups are beginning to specialize in different parts of the supply chain and technology stack that support rapid delivery.
For instance, Zippee and Zappr help D2C brands offer 30–120 minute and same-day deliveries through networks of dark stores and technology-enabled fulfilment systems.
Increff focuses on inventory intelligence, helping brands forecast demand, allocate inventory across warehouses and dark stores, and avoid stockouts during demand spikes.
Blitz provides fulfilment and technology infrastructure that allows brands to maintain their D2C independence while delivering products as quickly as major ecommerce and quick commerce platforms.
Even adjacent industries are adapting. Packaging companies are redesigning SKUs with smaller pack sizes and stronger sealing formats so products can survive the intense handling conditions of a 10-minute delivery chain.
Four years ago, this entire layer barely existed. Today, it is becoming essential.
A Familiar Pattern From Ecommerce
This development closely mirrors what happened during the early growth of Indian ecommerce.
When Flipkart and Amazon began scaling, the marketplaces themselves received most of the attention. But a large amount of value creation happened in businesses built around them.
Cataloguing agencies helped brands manage product listings. Logistics startups handled returns and reverse supply chains. Warehouse management systems powered inventory operations.
Most of these companies never became household names. Many were quietly acquired. Yet they built the operational backbone that allowed ecommerce to scale.
Quick commerce now appears to be entering a similar phase.
The Infrastructure Layer Is Just Beginning
Three to four years ago, quick commerce was still experimenting with its core model. Platforms were focused primarily on building consumer demand and establishing dense delivery networks.
Now that demand is proven, the next phase of growth involves solving operational challenges at scale. This is where quick commerce enablers are stepping in.
These companies are building tools and infrastructure to address problems such as:
managing inventory across distributed dark store networks
coordinating last-mile delivery operations
forecasting demand spikes during promotions or external events
adapting packaging and supply chains for ultra-fast fulfilment
As quick commerce expands into more cities and product categories, the importance of this infrastructure layer will only grow.
Closing Thoughts
The quick commerce ecosystem is still in its early stages, and a new generation of startups is beginning to define its supporting infrastructure.
Some will focus on logistics. Others will specialize in data, forecasting or fulfilment technology. As the industry grows, these companies will play an increasingly important role in how brands and platforms operate.
In many ways, the real infrastructure of quick commerce is only now being built.
And just like the early days of ecommerce, some of the most important businesses may be the ones operating quietly in the background.
PS: This infrastructure layer is also where RevQ sits — helping brands scale on quick commerce platforms through analytics and workflow automation.