Optimizing Marketing ROI

Client (Brand) observed flat ROAS and no improvement in ROI despite

multiple marketing initiatives on the platform with increased spends. This blog post delves into how RevQ partnered with NOTO, a leading frozen food brand, to overcome these challenges and achieve significant growth. Let’s explore the key strategies and insights from this impactful collaboration.

Common Challenges Faced by Brands

Brands often encounter similar pain points, including:

• Frequent out-of-stock (OOS) situations in key areas.

• Uncertainty about product availability across stores on a platform.

• Underperforming marketing campaigns with low ROI.

• Disproportionate flagship SKU sales compared to expectations.

So, where do we start?

We begin by focusing on tracking and calibrating key elements to ensure a successful campaign.

1. This involves launching distribution-backed campaigns.

2. A clear budget allocation for targeted SKUs as part of the initiative.

3. Additionally, ensuring that the required inventory is supplied to the platform’s warehouse is a crucial step to streamline the process and meet demand effectively.

The Result:

Smarter Budget Use + ROAS Boost.  By ensuring front-end availability at the SKU level, we gain the flexibility to recalibrate budgets effectively, aligning with plans at both city and national levels to maximize impact and efficiency.

Understanding Past Campaign Performance for the Brand (Calibrating)

Reallocation of budget by the Brand to boost overall ROAS

ACTION: By leveraging distribution insights of its SKUs, the brand split the budget to do a tactical campaign to push not just the hero SKU, but also the better distributed SKU; resulting in improved ROAS by 25% & better stock movement for the brand overall!

Thus, we at RevQ make use of proprietary tools that are helpful in identifying the root cause.

Overall we identified the depth of the product issues which led to low sales.

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