"COMMUNICATION" in #4CsofQcom

In our last post, we discussed the 3rd "C" in our series of #4CsofQcom. Let's explore how the definition of the 4th "C" changes in the world of Q-Com-

Today's focus: "COMMUNICATION"

In Quick Commerce, "communication" isn’t just marketing — it’s micro-moment engagement. The right nudge at the right time leads to cart additions. The wrong message? Scroll-past.

Consumer POV: Customers tend to respond to the communication that empathizes & resonates with them: “Lowest prices on your daily needs”, “Now available in smaller packs”, “Limited Stock, unlimited cravings”. Therefore, relevance matters here. Example: SCREAAAM FOR ICE-CREAM(Louder the screaaam, bigger the deaaal)- a game introduced by Blinkit on its platform to boost more engagement this summer season. 

Brand POV: Brand storytelling, adapting to short attention spans, & relevant creatives work best. That is how smart brands connect on moments to communicate relevance. Another hack adopted by top-performing brands is collaborating with platforms for co-branded messaging, ensuring priority placements & platform support.

Platform POV: Leveraging limited screen space to communicate effectively, focused yet diverse to capture varying interests. 

Platforms must also balance the right kind of message that is to be conveyed, as overcommunication beyond a certain level brings customer fatigue. The focus should be on the right quantity & quality of the messaging push done.

Did you learn something new today? This was our series of #4CsofQcom to understand how the 4Cs have been adapted in Q-com.