"CUSTOMER" in #4CsofQcom

Imagine this- Tonight is the IND vs. PAK T20 finals, and you’re all geared up to witness this exemplary match with your best friends at home.

Going all bonkers for a match with an awesome group of friends is understandable; Though, it’s not abnormal for all of us to get midnight cravings, it is obvious to turn towards Q-Com for instant 10-minute deliveries! Isn’t it?

This is exactly what Q-Com platforms do, they capture the moment & thus your intention in that moment. Q-Com platforms use real-time data to predict micro-needs — whether it’s a missing dinner ingredient, paracetamol at midnight, or snacks for an impromptu party.” 

But also, the definition of Consumer in the world of Q-Com changes when viewed from different perspectives- Platform, Consumer & Brand. Let’s deep dive into each of these perspectives & find out who exactly a “Consumer” is.

Consumer's POV: Intentions are often triggered by micro needs, for example: Midnight cravings, that last-minute urgent printout, which cater to the big bracket of Consumer needs & wants.

They often look for the best deals, instant deliveries & compare them on various platforms. The moment they witness the best offer, they make a purchase.

Brand’s POV: Frequently ordered SKUs at certain hot pin codes (Super SKUs) turn out to be the anchor point for brands to differentiate in the market by offering the best value in the online market.

Thus, the high availability of Super SKU at most demanding pin codes enhances the brand’s visibility and contributes to wallet share.

Platform's POV: When tight on time, customers seek better ROI by demanding the right pack size at an affordable price range on the Q-Com platform to meet their instant demands in the moment. Thus, assortments with the right price & pack size lead to instant gratification, thereby clocking in more POs. 

It works brilliantly well in the case of a sponsored festival-focused bundle offering, for example- Diwali kit, Holi festival box etc.

Learnt something new today? Follow our series of #4CsofQcom to understand how 4Cs have been adapted in Q-com!