"Positioning" in #STPofQcom

In our previous post, we defined Targeting and its definition within the realm of Q-Com. Let us examine "Positioning" in the STP framework from various perspectives.

"Positioning" in Q-Commerce-

1. Platform POV:

Platforms give limited digital shelf space and even less attention span. Positioning matters most in thumbnails, pricing, naming, and first-glance pack visuals. Is this product healthy, indulgent, premium, or budget-friendly? It must be obvious instantly.

Does your product visually and verbally stand out on that crowded app screen?

2. Consumer POV:

In a 10-minute delivery world, consumers choose fast. Your product gets 3 seconds to communicate value — whether it's “guilt-free snacking,” “value for money,” or “party essential.” Confusing or vague positioning means lost orders.

Can your brand convey what it stands for in just a scroll and a tap?

3. Brand POV:

Q-Commerce is not just another channel — it's a different battlefield. A brand’s offline or D2C positioning may not resonate here. The pack size, price point, naming, and even product imagery must reflect the urgency and impulse-led mindset of Q-Com buyers.

Have you crafted a Q-Commerce-specific positioning strategy or reused your general playbook?

Did you learn something new today? This was our series of #STPofQcom to understand how "Positioning" of the STP framework has been adapted in Q-com.