SUB-PAR SKU Optimisation leads to Revenue Loss.

Inventory Cost and Stock Management are critical challenges in quick commerce as brands scale. A sharper portfolio isn't just recommended, it's essential. If you're puzzled about missing stock rotations, let’s dive into the core issue.

The crux of the problem lies in the DISCREPANCY between your SKU-level optimization and actual SKU performance.This discrepancy is your gateway to unlocking effective stock rotation and driving significant sales growth.

Consider this: your brand's best-selling SKU, which also happens to be the most profitable, is out of stock in a key area. What’s the result? Revenue loss! To make matters worse, you're promoting your products on quick commerce platforms, but your marketing efficiency ratio (MER) is disappointingly low. When you examine your SKU-level distribution, it’s clear that your top performer isn’t delivering the best distribution.

Relying solely on stock on hand and purchase order values won’t reveal the full picture. You must develop a keen understanding of your SKU-level distribution to craft a tactical marketing plan that truly works on the platform.

There’s so much more to SKU optimization and quick commerce. As market dynamics evolve, we must continually adapt and implement the right solutions.

Got more questions, feel free to DM & connect for a chat and would love to help brands do better on Qcom. :)

#quickcommerce #SKUOptimization