"Targeting" in #STPofQcom

In our previous post, we defined Segmentation and its definition within the realm of Q-Com. Let us examine "Targeting" in the STP framework from various perspectives.

"TARGETING" in Q-Commerce-

1. Platform POV:

 Platforms target based on highest conversion potential — they push products to the most relevant user cohorts, and promote SKUs that increase AOV, offer margin advantages, or match user activity. Sponsored slots, banner ads, and push notifications are all targeting levers.

Are you syncing brand campaigns with platform targeting levers, or just listing and hoping?

2. Consumer POV:

 Consumers expect relevance — if they’re shown what they usually buy, or what they’re likely to need at a specific time, they convert quickly. Poor targeting leads to ignored notifications and skipped listings.

Are your product listings showing up when and where the consumer expects them?

3. Brand POV:

Brands must choose where to win — not every city, category, or time slot is a battleground. Targeting means identifying high-performing pin codes, peak hours, and SKUs that convert. It's about ROI on activation budgets.

Are you throwing money across geographies or focused on high-margin, high-velocity clusters?

Did you learn something new today? This was our series of #STPofQcom to understand how "Targeting" of the STP framework has been adapted in Q-com.